I was responsible for the creative direction and visual development of Casa Rosada, including the branding, illustration system, and packaging design across the different SKUs. My role involved translating the richness and vibrant character of Colombian coffee into a distinctive visual language that felt both warm and contemporary.

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A key part of the project was developing a flexible illustration system for the packaging. Each SKU features a central iconography that changes according to its flavor, with specific colors and central elements creating a unique expression for each product. The surrounding composition remains consistent across the range, establishing a strong visual signature.

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The result is a packaging system that balances consistency and variation, allowing each flavor to have its own personality while remaining unmistakably part of the Casa Rosada family.